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Alexander Osterwalder and Yves Pigneur

#15 2015
Strategy Award 2015

Osterwalder and Pigneur are the authors of Value Proposition Design: How to Create Products and Services Customers Want (2014) and Business Model Generation: A Handbook for Visionaries, Gamechangers and Challengers (self-published, 2010). Business Model Generation is based on a tool called the Business Model Canvas. The book’s contents were co-created by 470 Business Model Canvas practitioners from 45 countries, and features a highly visual, four-colour design that explains a range of strategic ideas and tools.

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