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Erik Brynjolfsson & Andrew McAfee

#26 2015
Dig. Thinking Award 2015
Erik Brynjolfsson is the Schussel Family Professor at the MIT Sloan School, the director of the MIT Center for Digital Business, and a research associate at the National Bureau of Economic Research. He researches and teaches on the effects of information technology on business and employment.

Andrew McAfee is a principal research scientist at MIT, and studies how digital technologies are changing business, the economy and society. He has written a number of articles for the Harvard Business Review and other leading publications.

Their book Race Against the Machine (2012) painted a picture of the digital world where competition and labour were less important than collaboration and creativity and networks. It examined the implications of the use of digital technology including robotics to replace blue collar work, and asked important questions about how human beings can benefit from the technological revolution that could put them out of work.

Their next book The Second Machine Age (2014) continued the theme and was sub-titled Work, Progress, and Prosperity in a Time of Brilliant Technologies. The book was a New York Times, Wall Street Journal and Washington Post bestseller and launched its authors into the thought leadership stratosphere.