Marco Bertini

Associate professor at ESADE business school in Barcelona, Spain, Bertini focuses on the issue of monetisation, especially the psychology of pricing decisions. Among other things, his work has looked at customer-led pricing mechanisms and the managerial biases that fuel price wars. Formerly at London Business School, the Italian Bertini has been nominated for the Business Professor of the Year award, administered by the Economist Intelligence Unit, and is a Young Scholar at the Marketing Science Institute.

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