Peter Fisk founded and leads GeniusWorks, the brand and business innovation company, working with business leaders to see things differently, to imagine, develop and implement more inspired strategies for brands, innovation and marketing. He was previously CEO of the world’s largest marketing organization, the Chartered Institute of Marketing, worked in a variety of consulting businesses and line management roles, having started out as a nuclear physicist. His books include Marketing Genius (Wiley Capstone, 2007), Customer Genius (Wiley Capstone, 2009), and Creative Genius (Wiley Capstone, 2007).
His special Thinkers50 blog series, Letters to the CEO, is now available.
Peter Fisk’s Articles on the Thinkers50 Blog
- Thinkers50 in 50 Seconds: Peter Fisk
Peter Fisk, author of Gamechangers, is short but never snappy in a quick fire interview. What book are you currently […]
- Heads-Up Leadership ... leading a customer revolution
by Peter Fisk “Business is ultimately about people, not about brands or buildings, products or messages. And that’s why I […]
- Innovation by Leonardo da Vinci
Peter Fisk explores the 7 secrets to finding your Creative Genius, and how to ensure that your business delivers more […]
- Are You Ready to Change The World In 2014?
by Peter Fisk We live in the most incredible time. These are days of exponential change. We are now in […]
- March Mash+Up
by Peter Fisk $19 billion for WhatsApp might seem expensive, particularly compared to the $1bn also paid by Facebook for […]