The British duo of Rob Goffee and Gareth Jones are best known for their work on leadership. Originally sociologists, their work examined the role of authenticity in leadership and later exposed the new leadership dynamics involved in leading highly intelligent tech workers. In Why Should Anyone Be Led By You? they show how great leaders essentially act as “authentic chameleons”, consistently displaying their true selves throughout the changes of contexts that require them to play a variety of roles. Authentic leaders, they say, also skilfully balance the inherent tensions of the leadership role, such as highlighting strength while revealing human weaknesses, and maintaining individuality while conforming enough to hold the organization together.