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Silvia Bellezza

2018 Radar Thinker 

Silvia Bellezza

An assistant professor of marketing at Columbia Business School, Bellezza’s research focuses on consumer behaviour and symbolic consumption – how consumers use products and brands to express who they are and signal status. Her work uncovers the role of alternative signals of status (e.g., nonconforming behaviours, lack of leisure time) and establishes new perspectives on brand communities (e.g., the distinction between “Brand Tourists” and “Brand Immigrants”).

Before joining Columbia, she earned her doctorate in Marketing at Harvard Business School and worked in the marketing departments of LVMH and Dannon.

More: columbia.edu; @s_bellezza