Brightline Initiative Strategy Blog

For over 20 years, Thinkers50 has been identifying, ranking, and sharing the very best in management thinking.

Only Communicate

Imagine you are a CEO. You take your top team away for a strategy session at a suitably well-furnished hotel somewhere in the countryside. Over two days of discussions, you

The Changing Nature Of Change

Look outside and test the temperature. Financial austerity lingers after the most major global economic crisis since World War II; shock political outcomes have created Brexit and a Trump presidency;

Management In The Age Of Meltdowns

On April 20, 2010, mud began gushing out of the well onto the drilling floor at Deepwater Horizon. Seconds later a geyser of water and mud sprayed up inside the

The Difference That Makes A Difference

Looking around the executive teams we work with as consultants and those we teach in the classroom, increased diversity of gender, ethnicity, and age is apparent. Over recent decades the

Why Enterprises Exist

The fundamental purpose of enterprises is not to make money. What then is the fundamental purpose of an enterprise? It is to create users. Imagine a two-dimensional graph, with a

In Praise Of Additives

In the late 1980s, Motorola faced a major threat to its fast-growing cell phone business. Rivals were developing digital technology to replace the existing analog standard. Internal debate raged. Should

Five Questions To Ask Of Your Purpose

Corporate purpose needs asserting and defending as never before. In a world of scepticism, clarity of purpose and consistency in living that purpose will powerfully differentiate a company from its

In Conversation: David Marlow

David Marlow is Company Transformation lead at Bristol-Myers Squibb. He explained more about his role and the nature of transformation in conversation with Stuart Crainer. Being responsible for the company’s

The Power Of Judgement

What marks the great business leaders apart is not their capacity for hard work. Virtually all work insanely long hours. Nor is it their intelligence. Most CEOs are smart people.

Agility For The Strategist: The SLO Framework

Agility is the fashion of the day. Companies in industries as diverse as information technology, finance, hospitality and manufacturing operate agility programmes. The challenge is, however, that nobody seems to

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