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Brightline Initiative Strategy Blog

Why Enterprises Exist

Why Enterprises Exist

The fundamental purpose of enterprises is not to make money. What then is the fundamental purpose of an enterprise? It is to create users. Imagine a two-dimensional graph, with a vertical and a horizontal axis. The horizontal axis is substantially...

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How To Succeed With Strategy

How To Succeed With Strategy

Tune in: “Despite the roar of voices wanting to equate strategy with ambition, leadership, ‘vision’, planning, or the economic logic of competition, strategy is none of these. The core of strategy work is always the same: discovering the critical...

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In Praise Of Additives

In Praise Of Additives

In the late 1980s, Motorola faced a major threat to its fast-growing cell phone business. Rivals were developing digital technology to replace the existing analog standard. Internal debate raged. Should Motorola keep its focus on analog, or switch...

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