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Brightline Initiative Strategy Blog

Only Communicate

Only Communicate

Imagine you are a CEO. You take your top team away for a strategy session at a suitably well-furnished hotel somewhere in the countryside. Over two days of discussions, you emerge with a great new strategy for the organization. The future is mapped...

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Why Enterprises Exist

Why Enterprises Exist

The fundamental purpose of enterprises is not to make money. What then is the fundamental purpose of an enterprise? It is to create users. Imagine a two-dimensional graph, with a vertical and a horizontal axis. The horizontal axis is substantially...

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