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Brightline Initiative Strategy Blog

How Nelson Did It

How Nelson Did It

One of the most interesting commentators on strategy is Richard Rumelt, author of Good Strategy/Bad Strategy (2011).  The book opens with a brief account of Admiral Horatio Nelson’s naval victory at the Battle of Trafalgar in 1805, when the British...

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The Context Just Got Bigger

The Context Just Got Bigger

In 1995, the Californian Management Review published an article, “Integrated Strategy: Market and Non-market Components”, by economist and Stanford University professor David P. Baron. It argued that effective strategic management must...

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Strategy, Seriously

Strategy, Seriously

In the early 1960s while the world discovered love, hallucinogenics and Jimi Hendrix, managers discovered strategy as their new holy grail.  They did so, not in San Francisco or at Woodstock, but in Igor Ansoff’s Corporate Strategy, published in...

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