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David Burkus’s Big Idea

David Burkus, management professor and author, discusses the difference between product innovation and factory innovation in his Thinkers50 Big Idea.

Beyond product innovation, there is a need for innovation on how products are made. From Henry Ford’s assembly line to the new virtual and flexible organizational structures, organizational leaders can improve the way that products are created. These workplace innovations are crucial to maintaining a competitive edge in the new knowledge-based economies.

Watch David Burkus’s big idea below:

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