Disruptive Ideas

Vlatka Hlupic

As followers of the Thinkers50 will undoubtedly know, disruptive innovation was popularized by Clay Christensen of Harvard Business School. It refers to a new technology that so completely transforms a market that the previously established way of doing business cannot continue. Examples are legion throughout the industrial era and the internet age, from the railway replacing the horse-and-carriage to internet search engines rendering printed encyclopaedias almost redundant.

Yet in management we rarely discuss new ideas as being disruptive. This is in contrast to other social sciences. For example, in politics and the . . .

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