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Navi Radjou’s Big Idea

Navi Radjou, co-author of Frugal Innovation: How To Do More with Less, talks about the idea of frugal innovation and what it means for businesses all over the world.

For businesses in India, South America, and Africa, frugal innovation is the norm. Entrepreneurs in these places utilize their ingenuity and their limited resources to build their businesses. In developed countries, frugal innovation is a way to satisfy eco- and social-conscious customers.

Watch Navi Radjou’s Big Idea below: