Ideas are important, as without ideas there can be no progress. But not all ideas are good or make a positive contribution to business and society. Some ideas may be interesting – and possibly intellectually stimulating – but are of no other value when it comes to informing organisational strategy and transformational change. The potential value of ideas is only realised when they are applied and turned into operational reality. However, turning ideas into operational reality remains a challenge for most organisations, and a source of frustration for many CEOs and executive teams. Why is this the . . .
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