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Small Data

There are clues all around us about who we are, how we behave, and about our needs and desires. Sometimes these clues are too small for most people to distinguish. Martin Lindstrom calls these clues—these insights into people’s lives—small data. By collecting small data, a bigger picture is created of the consumer.

Martin Lindstrom’s new video blog introduces us to the concept of small data.

Watch the video blog

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