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Thinkers50 Podcast: Pre-suasion with Robert Cialdini

Stuart Crainer interviews Robert Cialdini, the author of Influence: Science & Practice and Pre-Suasion: A Revolutionary Way to Influence and Persuade about pre-suasion.

What is pre-suasion? It is arranging for recipients to be receptive to a message before they receive it. By changing recipients’ mindsets to be more receptive, you can persuade them more effectively.

In this podcast:

  • For salespeople and other persuasive people, preparation is just as important as the request/message.
  • How to pre-suade people to make a personal commitment to show up to their medical appointments [to save money for the NHS] and to pay their taxes on time.
  • The relationship between Influence and Pre-suasion
  • Post-suasion
  • Different cultural reactions to pre-suasion

Listen to the podcast below:

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