Stuart Crainer interviews Robert Cialdini, the author of Influence: Science & Practice and Pre-Suasion: A Revolutionary Way to Influence and Persuade about pre-suasion.
What is pre-suasion? It is arranging for recipients to be receptive to a message before they receive it. By changing recipients’ mindsets to be more receptive, you can persuade them more effectively.
In this podcast:
- For salespeople and other persuasive people, preparation is just as important as the request/message.
- How to pre-suade people to make a personal commitment to show up to their medical appointments [to save money for the NHS] and to pay their taxes on time.
- The relationship between Influence and Pre-suasion
- Different cultural reactions to pre-suasion