Martin Lindstrom is a Danish born branding expert. He pioneered the introduction of brands on the Internet (1994), using our five senses in branding (2004), introducing neuroscience in advertising (2007) and exploring the next generation of subconscious communication (2010). Lindstrom’s work has been featured in The Wall Street Journal, The New York Times, Bloomberg BusinessWeek, The Washington Post, USA Today, The Economist, Harvard Business Review, The Independent, The Guardian and Der Spiegel. He regularly appears on ABC, CNN, CBS, FOX and the BBC. His books on branding have been translated into more than 50 languages and published in more than 70 countries worldwide. For more information, see Martin’s T50 Profile.
In this video series, Martin presents his work on Small Data, and his New York Times Business Bestseller of the same name. Inc. calls Small Data “One of the most important books of 2016,” and it is a Forbes 2016 “Must Read” business book.