Every two years, Thinkers50 produces the world’s most prestigious ranking of management thinkers. And 8 thinkers are honored with Distinguished Achievement Awards.
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Sharing the wisdom and expertise of the world’s most influential management thinkers.
Bringing a fascinating new perspective to personal branding and the contribution of individuals, too, is Adam Grant. Grant is...
Transitions such as quitting one job for another opportunity or retiring from your current career are usually far harder than we...
By Christie Hunter Arscott and Lauren Noël While conventional wisdom supports the notion that men leave jobs for higher paying...
Competing Against Luck: The Story of Innovation and Customer Choice
by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
Year after year, we as managers collectively spend hundreds of billions on developing new products and services in the hope that they will succeed in our markets. And, year after year, we find that most of these products fail. Success for most managers is essentially a matter of luck. But it need not to be so. The causal mechanism in customers’ calculus is that every day jobs arise in their lives that they need to resolve. Needing to get one of these jobs done is the mechanism that causes customers to buy your product or not. In this book we describe how managers can learn what the salient jobs are arising in customers’ lives, for which they might develop a product that nail these jobs well. It makes the development of exciting new innovations quite predictable.
Stuart Crainer & Des Dearlove
Founders of Thinkers50, Champions of the Best Business Ideas
Stuart and Des have been championing the latest management ideas for more than 25 years.
As authors, their books are available in more than 20 languages and include Gravy Training, Generation Entrepreneur, What We Mean When We Talk About Leadership and the six-book Thinkers50 McGraw Hill book series. They also edited The Financial Times Handbook of Management.
They founded the communications company Suntop Media in 1999. They work as advisers, speakers and coaches to individuals and organizations intent on maximising the impact of their ideas. Stuart and Des’s work in business thought leadership led Management Today to describe them as “market makers par excellence”.
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