A brotherly thought leadership double act, Chip and Dan Heath are authors of Made to Stick: Why Some Ideas Survive and Others Die (2007); Switch: How to Change Things When Change is Hard (2010); and Decisive: How to Make Better Decisions in Life and Work (2013). Chip Heath is a professor at Stanford Graduate School of Business and Dan Heath, a senior fellow at Duke University’s CASE center, which supports social entrepreneurs.
Chip Heath & Dan Heath
To chip or not to chip people
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