Jeff Gothelf & Josh Seiden
Lean thinking and design evangelists, founders of the global Lean UX movement, and authors of Sense & Respond: How Successful Organizations Listen to Customers and Create New Products (HBR Press, 2017). They argue that becoming a sensing organization requires shifting from managing outputs to what they call “outcome focused management.” Shortlisted for the 2017 Thinkers50 Innovation Award.
Gothelf and Seiden were experienced digital product design leaders when they met in 2008. They became business partners. Their first book was Lean UX: Applying Lean Principles to Improve User Experience, widely regarded as one of the most important user experience books in recent years.
More: senseandrespond.co; @jboogie; @jseiden