Peter Fisk

Peter Fisk founded and leads GeniusWorks, the brand and business innovation company, working with business leaders to see things differently, to imagine, develop and implement more inspired strategies for brands, innovation and marketing.  He was previously CEO of the world’s largest marketing organization, the Chartered Institute of Marketing, worked in a variety of consulting businesses and line management roles, having started out as a nuclear physicist. His books include Marketing Genius (Wiley Capstone, 2007), Customer Genius (Wiley Capstone, 2009), and Creative Genius (Wiley Capstone, 2007).

His special Thinkers50 blog series, Letters to the CEO, is now available.

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