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Weiru Chen is an associate professor of strategy at the China Europe International Business School (CEIBS). He teaches industry and competitive analysis, business model innovation, and strategy. Prior to joining CEIBS, Chen taught at INSEAD in France and Singapore, Peking University, the National University of Singapore, and the Abu Dhabi government Civil Service department. His research focuses on firms’ technological search behaviours, strategic dynamics, and cross-border business model adaptation. He is the co-author (with Cho-Hsuan Yu) of Platform Strategy: Business Model Revolution, a Chinese bestseller based on a study of 40 Chinese firms and 20 global companies.

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