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Zoë Chance

2017 Radar Thinker 

A professor at the Yale School of Management, Chance examines persuasion and decision-making through the lens of behavioural economics. Her research findings have been published in top academic journals and her 4Ps Framework for Behaviour Change is the foundation for Google’s global food guidelines, helping 60,000 people make healthier choices every day. Her TEDx talk on influencing behavioural change is called “How to make a behaviour addictive.” She formerly worked in marketing for Mattel, creators of Barbie.

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