Alf Rehn’s Big Idea

Alf Rehn, the Chair of Management and Organization at the Abo Akademi University, discusses the nomenclature that revolves around “innovation” and how it might be changing the way we view it.

Every minute change or improvement to a product or brand is called an innovation, without having any real impact on progress or society in general. Alf Rehn encourages leaders to develop identifying criteria for real innovation. Pinpointing these innovations will create new opportunities for investment and growth.

Watch Alf Rehn’s big idea below:

https://www.youtube.com/watch?v=Snq0FSuu1ZY

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