Alessandro di Fiore’s Big Idea

Alessandro di Fiore, the founder and CEO of the European Center for Strategic Innovation, talks about his Thinkers50 big idea: companies that continuously innovate are able to earn more revenue than their competitors.

These innovative companies do not earn more for their shareholders through innovation alone, but through innovation marketing. Innovation marketing helps to communicate a company’s capability to create new ideas and execute on them.

Watch Alessandro di Fiore’s big idea below:

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