The fundamental purpose of enterprises is not to make money. What then is the fundamental purpose of an enterprise? It is to create users. Imagine a two-dimensional graph, with a vertical and a horizontal axis. The horizontal axis is substantially...
Tune in: “Despite the roar of voices wanting to equate strategy with ambition, leadership, ‘vision’, planning, or the economic logic of competition, strategy is none of these. The core of strategy work is always the same: discovering the critical...
In the late 1980s, Motorola faced a major threat to its fast-growing cell phone business. Rivals were developing digital technology to replace the existing analog standard. Internal debate raged. Should Motorola keep its focus on analog, or switch...
Corporate purpose needs asserting and defending as never before. In a world of scepticism, clarity of purpose and consistency in living that purpose will powerfully differentiate a company from its competitors – in the market for customers and...
David Marlow is Company Transformation lead at Bristol-Myers Squibb. He explained more about his role and the nature of transformation in conversation with Stuart Crainer. Being responsible for the company’s global transformation management office...
What marks the great business leaders apart is not their capacity for hard work. Virtually all work insanely long hours. Nor is it their intelligence. Most CEOs are smart people. Nor is it good fortune. In life and business luck tends to even out...
Global customer growth and innovation evangelist at Salesforce
