Brightline Initiative Strategy Blog

For over 20 years, Thinkers50 has been identifying, ranking, and sharing the very best in management thinking.

New Realities of Strategy

On his journey around the wilds of strategic management in Strategy Safari (co-authored with Joseph Lampel), Henry Mintzberg identifies ten different schools of strategy formation. The first five are:  design

Focus, the Differentiator

Look around. Think back to your organizational experience. I have done the same. Over three decades working in organizations and carrying out research into organizations, I have come to the

Innovating Strategy

IBM made $6 billion in 1990 and lost $5 billion two years later. The company, one of the twentieth century corporate greats, failed to change with the market and only

rita mcgrath

In Conversation: Rita McGrath

The End of Competitive Advantage was a hugely successful book, and a real breakthrough book for you, but it’s been a few years now, so what have you worked on

Mintzberg on Strategy

The work of Canadian, Henry Mintzberg counters much of the detailed rationalism of other major thinkers of recent decades.  From his first publication, The Nature of Managerial Work, Mintzberg has

In Conversation: Roger Martin

Among the most intriguing of Roger Martin’s wide ranging work is his long-term collaboration with Procter & Gamble CEO AG Lafley. Lafley and Martin are the co-authors of Playing to

Strategic Nations

Eventually, strategists inevitably feel cramped by coming up with neat strategies for corporations – however multinational they might be.  They crave a bigger stage.  Michael Porter has tackled strategy in

In search of strategy

Always start by defining terms. It sounds sensible and straightforward – especially with a subject like strategy, which has been studied from every angle. But it is not. In 1987

From Boston with a Matrix

“It struck me that if you look at strategy as an intellectual construct, a framework, a set of ideas, it really didn’t exist in a formal way much before the

Change While You Are Ahead

“Stability is risky,” Columbia Business School’s Rita McGrath told us. “By the time you need change management it’s almost too late.  You want to be in continual motion.  There are

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