- Tune in: “Despite the roar of voices wanting to equate strategy with ambition, leadership, ‘vision’, planning, or the economic logic of competition, strategy is none of these. The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of co- ordinating and focusing actions to deal with those factors,” says Richard Rumelt.
- Ask questions: You tune in by asking questions. Simple. “We need to ask better questions and generate fewer hypotheses -- to allow ourselves to be pulled by real-life concerns . . .
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