The Vijay Govindarajan Video Series Week 11
A strategy for the future, VG says, is like running a marathon. An organization has a goal – to be successful in the future, just as a marathon runner has a goal – to reach the end of the 26th mile. The marathon runner does not attempt to run the race in one burst, however; a marathon is not a 100m sprint. The strategy for a marathon race starts with a strategy for the first 400m.
Strategic intent is all about thinking big and dreaming big, like JFK’s declaration that America would put a man on the moon within a decade, or Microsoft’s mission to put a PC on every desk and in every home. But to reach your goal you need to start small. The marathon runner starts with the first 400m. An organization’s strategy likewise needs to be in bite-size pieces for it to be digestible. Each 400m is an opportunity to learn, to test hypotheses, to adjust, and to celebrate a victory.
To find out more and to learn how to apply strategic intent to your organization’s strategy, take a look at this week’s two short videos:
Video 15: Strategic Intent – Running a Marathon.
Video 16: Strategic Intent – Application Exercises.
We will be taking a short break from this series over the festive season, and will be back with Module 3: Core Competencies in the new year. Wishing you, your family and friends an enjoyable Christmas and New Year celebrations.
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