The Vijay Govindarajan Video Series Week 16

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

This week’s edition of the Vijay Govindarajan Three Box Solution Video Series features VG’s final example of reverse innovation:

Video 22: Reverse Innovation – The $300 House

The $300 House is a project that epitomises Box 3 thinking. The challenge to design a $300 house is not about lowering costs or providing charity housing. Box 3 innovation is about doing more with less and about offering a product high in quality at a dramatically low price point. It’s about turning non-consumers into consumers and creating a profitable business.

The $300 House takes into account not just the requirement for shelter, but also human needs for health, education and jobs. To keep people healthier it provides good air circulation, proper sunlight, clean drinking water, and mosquito netting. Even more, it includes digital connectivity, which opens up opportunities for education, banking, and healthcare.

The $300 House, VG says, is another great example of a non-linear business model, of Box 3 thinking and of reverse innovation. The $300 House is not just for emerging nations, it is a product that has an appeal for everyone and has powerful growth potential.

Click the bell in the lower right corner to be notified when a new Breakthrough Innovation video is posted.

More about the Three Box Solution Series

Videos & Application Exercises


Three Box Solution Module 1 complete

Three Box Solution Module 2 complete

Three Box Solution Module 3 in progress

Three Box Solution Module 4 to come


Share this article:

Subscribe to our newsletter to keep up to date with the latest and greatest ideas in business, management, and thought leadership.

*mandatory field

Thinkers50 will use the information you provide on this form to be in touch with you and to provide news, updates, and marketing. Please confirm that you agree to have us contact you by clicking below:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at . We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.