In this Thinkers50 Podcast, Alessandro di Fiore is a guest to speak about his concept of the insight-driven institution. Alessandro talks about how multinational corporations are very numbers-driven. Analytics are driving decisions, but quality judgments and strategic insights should be serving the decisions at the first stages of the innovation process.
When we are in this field of continuous strategic innovation, it’s qualitative judgements and strategic insights is what makes the difference—not big data or analytics. Steve Jobs was against quantitative judgments.
The interview continues with Stuart and Alessandro talking about democratizing insights, the reasons behind zero-based marketing research, and what’s stopping organisations now from moving to an insight-driven institution model.