Stuart Crainer interviews Robert Cialdini, the author of Influence: Science & Practice and Pre-Suasion: A Revolutionary Way to Influence and Persuade about pre-suasion.
What is pre-suasion? It is arranging for recipients to be receptive to a message before they receive it. By changing recipients' mindsets to be more receptive, you can persuade them more effectively.
In this podcast:
- For salespeople and other persuasive people, preparation is just as important as the request/message.
- How to pre-suade people to make a personal commitment . . .
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