Thinkers50 Podcast: Pre-suasion with Robert Cialdini

Stuart Crainer interviews Robert Cialdini, the author of Influence: Science & Practice and Pre-Suasion: A Revolutionary Way to Influence and Persuade about pre-suasion.

What is pre-suasion? It is arranging for recipients to be receptive to a message before they receive it. By changing recipients' mindsets to be more receptive, you can persuade them more effectively.
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