Thinkers50 Podcast: Sheena Iyengar

In this podcast brought to you in partnership with the Brightline Initiative, Stuart Crainer is in coversation with Sheena Iyengar, professor of business at Columbia University,and best-selling author of “The Art of Choosing,” which was named one of the best business books of 2010 by the Financial Times.

In this conversation, Iyengar discusses The Art of Choosing, a Columbia course she teaches called "Think Bigger", and a concept she has named "The Authenticity Complex." How can we as human beings in a technological world, navigate our choices and determine authenticity.

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