Thinkers50 Podcast: Soren Kaplan and the Invisible Advantage

For this podcast, Stuart Crainer interviews Soren Kaplan, author of The Invisible Advantage: How to Create a Culture of Innovation and the bestseller Leapfrogging. Soren talks about how there is no competitive advantage that’s sustainable; the only semi-sustainable competitive advantage is the company culture. . . thus called the invisible advantage.

Listen to the podcast below:

In This Podcast:

  • Failure to innovate is based in the company culture.
  • How to create invisible advantage in small measures:
    • By being explicit in success stories and failure stories to reflect your desired company culture.
    • Change metrics. Decide to measure people and things that will give you innovation.
  • Culture is a task for leadership to manage.
  • Innovation challenges to create success stories.
  • Discussion on companies that generate innovation and their strategies: P&G, Adobe.
  • Assess your current culture, figure out your innovation inhibitors, figure out your opportunities, and define the invisible advantage roadmap.

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