2018 Thinkers50 European
Business Forum

Opening Keynote

Don Tapscott

The Hammond B3 organist in the band Men in Suits, Don Tapscott also happens to be one of the world’s leading authorities on innovation, media, and the economic and social impacts of technology. He kicked off the 2018 Thinkers50 European Business Forum in Odense, Denmark, speaking about the blockchain. 


Martin Lindstrøm

Martin Lindstrøm, one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands was one of the main speakers at the 2018 European Business Forum in Odense, Denmark.


Alex Osterwalder

Alex Osterwalder is a co-author of Value Proposition Design: How to Create Products and Services Customers Want (2014) and Business Model Generation: A Handbook for Visionaries, Gamechangers and Challengers (self-published, 2010). Business Model Generation is based on a tool called the Business Model Canvas. Alex conducted a 90-minute workshop at the 2018 Thinkers50 European Business Forum in Odense, Denmark


Andrew Shipilov

Andrew Shipilov is a Professor of Strategy at INSEAD. He is an expert in the areas of strategy, innovation, and networks. His current academic research examines how social networks, strategic alliances, and partnerships affect a firm’s competitive advantage. He teaches and directs Executive Education programs on competitive strategy, collaborative strategy, and Blue Ocean Strategy. He was at the European Business Forum to talk about his new book Network Advantage describing how you can unlock value from your alliances and partnerships.


Matt Brittin

Matt Brittin is president of EMEA business and operations for Google. He’s also an Olympic (Seoul 1988) and world championship rower (he won a bronze medal). He joined Google as director of sales in 2007 and rose rapidly to become MD for Google UK in 2009 and then vice-president for Northern Europe in 2011.


Whitney Johnson

Former award-winning Wall Street equity analyst, Whitney Johnson is an expert on disruptive innovation and personal disruption; specifically, a framework which she codifies in the critically acclaimed book Disrupt Yourself: Putting the Power of Disruptive Innovation to WorkWhitney’s research and work in disruptive innovation starts with the understanding that the framework of disruption is at a very high level a framework for managing change – beginning with the individual. 


Ricardo Vargas

Ricardo Viana Vargas is a Brazilian engineer, author of project management books and Executive Director of Brightline Initiative: a strategic initiative management movement formed by The Boston Consulting Group (BCG), Project Management Institute (PMI) and Agile Alliance. Previously, Vargas was the Director of infrastructure (engineering) and project management at the United Nations Office for Project Services. 


Chris Zook

Chris Zook is a partner in Bain & Company’s Boston office. He was co-head of the Global Strategy practice for 20 years. During his more than 25 years at Bain, Chris has specialized in helping companies find new sources of profitable growth. Based on a decade-long study of companies in more than 40 countries, he shows how leaders can overcome the predictable crises of growth and set their companies on a path of sustainable growth.