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SUMMARY:The Business Case for Writing Business Books
DESCRIPTION:In an era dominated by short-form content\, AI-generated insights\, and constant digital noise\, why do serious business leaders still write serious business books? \nJoin Thinkers50 co-founder Stuart Crainer\, CEO Mikko Leskelä\, and Amplify Publishing Group founder and CEO Naren Aryal for a two-hour LinkedIn Live exploring the enduring and evolving business case for writing a business book. \nAcross two in-depth sessions featuring prominent business authors\, we’ll examine how books build authority\, crystallise ideas\, shape markets\, and create long-term strategic value. Is a business book still the ultimate credibility signal? Does it generate revenue directly – or does it unlock something far more powerful? \nFrom positioning and publishing models to platform-building and intellectual legacy\, this program will unpack what it truly takes to write a book that matters\, and whether the investment of time\, reputation\, and capital pays off. \nWhether you’re a founder\, CEO\, academic\, consultant\, or aspiring thought leader\, this session will challenge assumptions and offer candid insights from those who have done it.
URL:https://thinkers50.com/event/the-business-case-for-writing-business-books/
CATEGORIES:Free Events,LinkedInLive
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LOCATION:https://www.linkedin.com/events/7432408681964761088/
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