THINKERS50 RADAR CLASS OF 2022

Loran Nordgren & David Schonthal

Ideas

The originators of Friction Theory, a ground-breaking methodology that explains why even the most promising innovations and change initiatives struggle to gain traction with their intended audiences – and more importantly, what to do about it.

Loran Nordgren David Schonthal

nationality/Country of Origin

USA

BIO

Loran is a Professor of Management and Organizations at the Kellogg School of Management, where David is a Clinical Professor of Strategy, Innovation and Entrepreneurship. Loran explores the psychological forces that propel and prevent the adoption of new ideas. Outside of academia, David’s work in design and innovation have led to the creation of over 250 products and services around the world.

Content

The Human Element: Overcoming the Resistance That Awaits New Ideas (2021). Loran’s work on behavioral design and David’s work on innovation and design thinking have been featured in HBR, California Management Review, Science, The Economist and the New York Times.

website

lorannordgren.com

davidschonthal.com

humanelementbook.com

LORAN’S SOCIAL MEDIA

DAVID’S SOCIAL MEDIA