Lindsey McInerney

Internet nerd and tech futurist.


Thinkers50 Radar Class of 2023. 


Shortlisted for the Thinkers50 2023 Digital Thinking Award. 


Named as one of the most prominent digital futurists to watch out for in 2022, on


Consumed by the emergence of the metaverse and excited about the ways crypto, blockchain, NFTs, gaming, and XR will impact our future, as founder and CEO of Black Sun Labs, McInerney works with executives and teams on web3 and metaverse education and strategy. Considered a thought leader on topics ranging from crypto, NFTs, metaverse, AR, VR, XR, and web3, she contends that all of this is eventually going to be so much bigger than we can conceive now, and her aim is to distill it all down as simply as possible to enrich understanding and knowledge.


CEO of Sixth Wall, a technology and entertainment company that she co-founded with actor/producer Mila Kunis and producer Lisa Sterbakov, McInerney is also founder and CEO of Black Sun Labs. As global head of technology and innovation at AB InBev, the world’s largest brewer, she launched Stella Artois into the metaverse in an explosive partnership with ZED RUN, a crypto horse racing game. The campaign put Stella Artois on the map as the first beer brand and FMCG company in the metaverse. Whether building hyper-growth startups or advising Fortune 500 companies, the Royal Family or the UN, McInerney has spent her career helping people understand the impact of evolving technologies and adopt them early.


‘How Brands Can Integrate With Web3’ (Web3 Business, 2022); ‘Moving toward the metaverse: How the pandemic became an experiment in mixed reality’ (LinkedIn, 07 July 2021).

NATIONALITY: Irish-Canadian

Media picks



Moving toward the metaverse: How the pandemic became an experiment in mixed reality


“De-coding the complexities of the metaverse.”

Stuart Crainer & Des Dearlove, Thinkers50

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