Quick LinksRita’s Books on
Shortlisted: 2015 Strategy Award, 2013 Thinkers50 Book Award, 2011 Thinkers50 Strategy Award
Rita McGrath is a professor at Columbia University Graduate School of Business, and an expert on strategic business growth in uncertain environments.McGrath won the 2013 Thinkers50 Strategy Award; and her most recent book, The End of Competitive Advantage: How to Keep Your Strategy Moving As Fast as Your Business (2013) was shortlisted for the Thinkers50 Best Book Award. In it, she convincingly sounds the death knell for competitive advantage, arguing that strategy and innovation are converging.
Rita McGrath’s Articles on the Thinkers50 Blog
- Strategy, Innovation, Entrepreneurship And The End of Competitive Advantage
Rita McGrath was interviewed by Jacob Morgan for the Future of Work podcast.
- They're Smart. They're Eager. They Are Not Gordon Gecko
There is a lot of hand-wringing among observers of the business-school scene these days. Could it be that the business school as we know it is dead?