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Rita McGrath

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Rita’s Books on

#9 2015
#6 2013
#19 2011
Strategy Award 2013

Shortlisted: 2015 Strategy Award, 2013 Thinkers50 Book Award, 2011 Thinkers50 Strategy Award

 

Rita McGrath is a professor at Columbia University Graduate School of Business, and an expert on strategic business growth in uncertain environments.McGrath won the 2013 Thinkers50 Strategy Award; and her most recent book, The End of Competitive Advantage: How to Keep Your Strategy Moving As Fast as Your Business (2013) was shortlisted for the Thinkers50 Best Book Award. In it, she convincingly sounds the death knell for competitive advantage, arguing that strategy and innovation are converging.

Rita McGrath’s Articles on the Thinkers50 Blog

Rita McGrath’s Big Ideas

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