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Mark Greeven

Mark Greeven

A Dutch academic based in Hangzhou, China, with a ringside seat on fast evolving developments in Chinese management and leadership. He is an associate professor at Zhejiang University’s School of Management. In addition, he is a research fellow at China’s National Institute for Innovation Management and the International Institute for Asia Studies.  He is co-founder of the ERIM China Business Research Centre. According to Greeven: “Innovation does not come from guidelines or subsidies; it comes from creativity, entrepreneurial spirit and experimentation with allowance of mistakes and failures.”