Philip Kotler

The creator and greatest champion of modern marketing.


Recipient of the Thinkers50 2021 Lifetime Achievement Award.


Member of the Thinkers50 2013 Hall of Fame.


Marketing Management was featured on the Thinkers50 Management Classics Booklist in 2022.


Marketing Management has been the marketing bible for generations of students throughout the world. But, much more than that, Kotler has carried on over many decades as a pioneer of marketing in new industries and activities. He has remained relevant, engaged and curious.


For over 50 years Philip Kotler has taught at the Kellogg School of Management at Northwestern University where he is the S. C. Johnson Distinguished Professor of International Marketing. He received his MA degree in economics (1953) from the University of Chicago and his PhD in economics (1956) from the Massachusetts Institute of Technology (MIT). He is author of 80 books, including Principles of Marketing, Marketing for Hospitality and Tourism, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, The Marketing of Nations, Confronting Capitalism, Democracy in Decline, and Advancing the Common Good.


Worth checking out Kotler’s recent work with Christian Sarkar: The Marketing Journal, Democracy in Decline, The Wicked7 Project, and the Regenerative Marketing Institute. They co-authored Brand Activism from Purpose to Action (2018) and are currently planning other books.


Media picks


“Kotler is still intellectually restless and relevant.”

Stuart Crainer & Des Dearlove, Thinkers50

Subscribe to our newsletter to keep up to date with the latest and greatest ideas in business, management, and thought leadership.

*mandatory field

Thinkers50 will use the information you provide on this form to be in touch with you and to provide news, updates, and marketing. Please confirm that you agree to have us contact you by clicking below:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at . We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Privacy Policy Update

Thinkers50 Limited has updated its Privacy Policy on 28 March 2024 with several amendments and additions to the previous version, to fully incorporate to the text information required by current applicable date protection regulation. Processing of the personal data of Thinkers50’s customers, potential customers and other stakeholders has not been changed essentially, but the texts have been clarified and amended to give more detailed information of the processing activities.

Thinkers50 Awards Gala 2023

Join us in celebration of the best in business and management thinking.