Seth Godin

Marketing pioneer, unleashing the power of the consumer and the importance of building trust, connections, and positioning in the market place.


Ranked #34 in 2019.

Previous positions:

#33 (2017), #23 (2015), #17 (2011), and #43 (2007).


Curated a children’s book series Worlds of Power, with each plot based on a video game.


Author of the most popular solo blog in the world.


Godin’s work covers a range of subjects, from the post-industrial revolution to being remarkable, and from the spread of ideas to knowing when to quit. He introduced the concept of “permission marketing” in the early days of the internet – recognizing and respecting the power of the consumers. Champion of talent, Godin proclaims that lack of creativity in the post-industrial world means we should all treat our work as a form of art. 


A serial entrepreneur, Godin has a degree in computer science and philosophy from Tufts University, and an MBA from Stanford Business School. He runs the altMBA, a global business-thinking workshop, and founded two companies, Squidoo and Yoyodyne. In 2013, Godin was one of just three professionals inducted into the Direct Marketing Hall of Fame, and in May 2018 he was inducted into the Marketing Hall of Fame too. 


This is Marketing (Portfolio, 2018); Poke the Box (Portfolio, 2015); What to Do When its Your Turn (Seth Godin, 2014); The Icarus Deception (Portfolio, 2012); Whatcha Gonna Do with That Duck (Portfolio, 2012); V is for Vulnerable (Portfolio, 2012); We are All Weird (The Domino Project, 2011); Linchpin (Portfolio, 2010); Tribes (Portfolio, 2008); The Dip (Portfolio, 2007); All Marketers are Liars (Portfolio, 2005); Purple Cow (Portfolio, 2003); Permission Marketing (Simon & Schuster, 1999).


Media picks


“The father of permission marketing.” 

Stuart Crainer & Des Dearlove, Thinkers50

Subscribe to our newsletter to keep up to date with the latest and greatest ideas in business, management, and thought leadership.

*mandatory field

Thinkers50 will use the information you provide on this form to be in touch with you and to provide news, updates, and marketing. Please confirm that you agree to have us contact you by clicking below:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at . We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Privacy Policy Update

Thinkers50 Limited has updated its Privacy Policy on 28 March 2024 with several amendments and additions to the previous version, to fully incorporate to the text information required by current applicable date protection regulation. Processing of the personal data of Thinkers50’s customers, potential customers and other stakeholders has not been changed essentially, but the texts have been clarified and amended to give more detailed information of the processing activities.

Thinkers50 Awards Gala 2023

Join us in celebration of the best in business and management thinking.