By creating a line of sight to your customers, you are giving everyone in your organization an understanding of their work and how it’s valuable to your customers.
Give Everyone a Line of Sight to the Customer
By Soren Kaplan
Thinker of the Month
Associate Professor of Innovation and Entrepreneurship in Zhejiang University (Hangzhou, China), and Director for the MBA program Global Entrepreneurship Program.
Rita McGrath shares her latest research on strategic inflection points.
50 Second Q&As
To hone their distilling skills, we challenge thinkers to complete our Thinkers50 50-second Q&A. The result is a unique insight into what some of the world’s leading business thinkers are thinking – and how they manage their lives.