Think again about innovation

Stuart Crainer (pictured) and Des Dearlove’s latest book challenges conventional thinking about innovation, providing food for thought for businesses of all sizes.

Have you ever relegated innovation to a designated section of your company? If so, you’re not alone. A new book, What We Mean When We Talk About Innovation, by Stuart Crainer and Des Dearlove, challenges this thinking and encourages us to let go of how we typically understand this much-used word.

The two authors are the founders of Thinkers50, the global ranking of management leaders, and the book gathers many of their insights as well as contributions from other thought leaders into the subject.

“Every aspect of an organisation’s activities can be innovated – how it pays people, how it incentivises them, how it recruits people, how its office is configured,” says Crainer. “It is a grave mistake to associate innovation simply with improving products.”