For regular updates on Thinkers50 news, ideas and events, subscribe to our monthly newsletter:

* indicates required

50 Second Q&A: Aaron Hurst

All 50 Second Q&As

Author of The Purpose Economy (Elevate, 2016), Aaron Hurst is the CEO of Imperative, a technology platform that helps people to discover what gives them purpose in their work. He advises global brands and is a frequent speaker and writer on the development of what he describes as the purpose economy. He is the founder of the Taproot Foundation where he helped develop the $15 billion pro bono service market. A regular blogger for the Huffington Post, Stanford Social Innovation Review and LinkedIn, previously he worked in Silicon Valley developing the precursors to social media.

What book are you currently reading?

The Teacher Wars 

How do you describe what you do?

Enable everyone to find purpose in their work.

Who or what is your biggest inspiration?

Daughter, co-founder of

What does success look like?

Conscious workforce

What is your competitive advantage?

First to decode the DNA of purpose at work.

How do you keep your thinking fresh?

Annual study on the state of purpose at work

How much time do you spend travelling?


What is the secret of a great presentation?

Connect with the audience not the content

What advice would you give to anyone who wants to follow in your footsteps?

Focus on being you, not someone else. 

What is your next goal?

Writing a book on Purposeful CEOs based on my Fast Company series.

Describe yourself in three words.

Disruptive. Purposeful. Ambitious.

More information on Aaron’s work can be found via @aaron_hurst and at


Don't Miss a Thing