Trust: How To Measure, How to Change

Today's society has nurtured a cynical norm: to trust is to be gullible. But isn't it high-trust teams that are winning in the marketplace? Joel Peterson, Chairman of JetBlue, weighs in.

Trust is a leader's most powerful currency. By understanding the nature of trust, and learning how to measure it, a leader can be intentional about building a high-trust brand, or healing a breach of trust, or building a more durable future for a firm.

https://youtu.be/u0mOFBIEg28

Joel Peterson is the author of

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