Brian Wong

Entrepreneur and investor.


Thinkers50 Radar Class of 2023.


The Tao of Alibaba: Inside the Chinese Digital Giant That Is Changing the World was featured on the Thinkers50 Best New Management Booklist in 2023.


 The first American – and 52nd employee – to join the Alibaba Group.


In his book, The Tao of Alibaba, Wong articulates the “secret sauce” behind the success of Chinese tech giant, Alibaba, and provides invaluable management insights into how to empower employees, tackle digital disruption, and create true impact. A blueprint for how to build a mission-driven organization, The Tao of Alibaba  demonstrates how to align an organization’s capabilities with performance-maximizing tools but also teaches the pursuit of greater purpose and meaning, and how entrepreneurs can steer their ventures towards having lasting and profound impact on their communities.


As Chairman Jack Ma’s special assistant for international affairs, Wong contributed to the early globalization efforts of the Alibaba Group. During his sixteen-year tenure, he established the Alibaba Global Initiatives (AGI) division and was the founder and executive director of the Alibaba Global Leadership Academy. Wong remains an adviser to the AGI team and regularly teaches courses on China’s digital economy and the Tao of Alibaba management principles. Wong is also founder and chairman of Shanghai-based RADII, a digital media company.


The Tao of Alibaba: Inside the Chinese Digital Giant That Is Changing the World (Public Affairs, 2022); ‘Who is Jack Ma?’ (BBC Business Daily, 10 January 2023); ‘The road that led to Alibaba’ (AMAQuarterly, Fall 2022); ‘What can Indonesia learn from China’s digital economic transformation?’ (World Bank Blogs, 24 February 2022); ‘How digital entrepreneurs will help shape the world after the COVID-19 pandemic’ (, 04 June 2020).


Media picks


“In ‘The Tao of Alibaba’, Wong gives us a management philosophy rooted in true purpose and meaning, qualities urgently needed today.”

Arianna Huffington, founder and CEO, Thrive Global

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