Elisa Farri & Paolo Cervini

Strategy and innovation management consultants and authors.


Thinkers50 Radar Class of 2023. 


Previously partners of ECSI Consulting, named by ALM Intelligence as one of the Top 5 global strategy & innovation consulting firms.


Farri worked as researcher for Harvard Business School’s Europe Research Centre in Paris. Cervini has worked at HBR Italia.


In their September 2022 Harvard Business Review article, ‘How Sustainability Efforts Fall Apart,’ co-written with Gabriele Rosani, they explain how firms are often unable to systematically scale their initiatives in sustainability. The reasons for this, they argue, are the hidden internal enemies, who are resistant to change. These enemies are structure and governance, processes and metrics, culture and leadership, and methods and skills. They outline concrete countermeasures that can be put in practice to fight back against them and achieve sustainability at scale.


Both are vice presidents and co-leads of Capgemini Invent’s Management Lab, a research center that bridges the academic and business worlds. Farri has worked in strategy and consulting, advising Fortune 500 corporations in transformative projects and supporting executives in becoming high-performing teams. Cervini was formerly a partner and general manager at Tefen and an associate partner at Venture Consulting. They are regular contributors to leading management reviews and business magazines, the author of several Harvard Business School case studies, and speak on strategy and innovation management. They are writing a book on management in the age of sustainability.


‘How Sustainability Efforts Fall Apart’ (with Gabriele Rosani, Harvard Business Review, 26 September 2022) and ‘You Can’t Collaborate Unless You Agree on the Problem’ (with Gabriele Rosani and Alessandro Di Fiore, Harvard Business Review 5 September 2014). Other articles include ‘What Makes a Great Executive Retreat’ (Harvard Business Review, 4 July 2022) and ‘The 5 Things Your AI Unit Needs To Do’ (with Alessandro Di Fiore, Simon Schneider, Harvard Business Review, 15 January 2018).

Media picks



How Sustainability Efforts Fall Apart


“Advancing the cause of sustainability in management practice.”

Stuart Crainer & Des Dearlove, Thinkers50

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