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The 4 Key Reasons Most Organisations Underperform Against Targets

By Guy Arnold and Russell Wood

Every organisation wants to hit targets and achieve their goals. Yet, so often, this is much harder than they expected.

This is often put down for reasons such as:

  • The market was tougher than expected.
  • People underperformed against expectations.
  • Something happened outside our control.
  • Our marketing wasn’t as effective as we wanted it to be.
  • Our competitors undercut us.

And the list can go on forever: repeated every year, we have our expectations dashed and people feeling frustrated rather than happy and progressive.

When . . .

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