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The Sad Saga of the Schwinn Bicycle Company

If a company’s executives are unwilling to change or adapt, new opportunities may pass them by. This is what happened with the Schwinn Bicycle Company, when they entered the mountain bike market 7 years too late. This, and other bad business decisions, led to their bankruptcy.

Learn more about the sad saga of the Schwinn Bicycle Company in this week’s Syd Finkelstein vlog.

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