The Sad Saga of the Schwinn Bicycle Company

Syd Finkelstein

If a company’s executives are unwilling to change or adapt, new opportunities may pass them by. This is what happened with the Schwinn Bicycle Company, when they entered the mountain bike market 7 years too late. This, and other bad business decisions, led to their bankruptcy.

Learn more about the sad saga of the Schwinn Bicycle Company in this week’s Syd Finkelstein vlog.

Share this article: