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Thinkers50 LinkedIn Live with Nina Mažar

With a focus on behavioral economics, Thinkers50 Radar member Nina Mažar investigates how cues in the environment affect how we think about products, prices, work, donations, and morality, and their implications for business, welfare, development, and policy.

Professor of marketing at Questrom School of Business, Boston University, Nina Mažar is also co-founder and chief scientific advisor of BEworks, one of the first commercial consulting companies dedicated to the application of behavioral economics to real-world challenges.

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Nina Mažar is a Professor of marketing at BU Questrom, and co-founder and chief scientific advisor of BEworks. She has been a member of various boards including Irrational Labs, which is dedicated to designing products that make people happier, healthier and wealthier and the Martin Prosperity Institute with director Roger Martin, named the world’s #1 management thinker by Thinkers50.
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